Shakir Mahoomed Abas, Bilal Hikmat Rasheed, Saif Saad Alnuaimi Abas, and K.Senthil Kumar. “A Review on Utilization of Business Analytics Strategy in Tourism Industry”. IIRJET, vol. 9, no. 2, Jan. 2024, doi:10.32595/iirjet.org/v9i2.2023.187.